Kristy Taylor
GRAPHIC DESIGN + CREATIVE DIRECTION
MATY'S REBRAND
With the brand's objective to turn into an e-comm forward, Pediatric Megabrand, I co-lead the redesign and strategy of Maty's brand architecture and packaging rebrand initiative. Although the brand continues to offer products for the entire family, the target demographic focuses on parents with babies and young children. After multiple rounds of consumer testing, we came up with a solution that transformed the packaging line from cluttered, outdated, and in-cohesive — to modern & premium with intentionally chosen design elements to build brand equity across the entire portfolio.
LOGO REDESIGN
With the natural/organic, pediatric space in mind, I updated the Maty's logo to be more bold, friendly, and modern. The leaf is built in as an apostrophe, and as an important visual cue for our consumers that the brand is natural and can be trusted.
PACKAGING DESIGN
The challenge to unlock with the packaging design was to uniquely design each age category, while maintaining the cohesivety of the line as a whole. I conceptualized the overarching theme of "grow together" which is a metaphor for the whole family to be able to use, or "grow into" our natural products at any stage of life. With an e-comm forward design approach, we intentionally kept the front of pack minimalistic knowing that the online shopper intuitively will gather their information from supporting content on the product display page (PDP).
AMAZON PDP
Complimentary to the packaging design, Amazon is a perfect place to provide additional, differentiated information to our consumers. Although the rebrand packaging design is minimal in nature, the PDP is strategically designed and curated to provide valuable insights for our target audience and help persuade them to purchase at a premium price point.
